Unique Market Research

iStock_000034462378Small

We provide targeted, high impact Market Research for professional service firms to dramatically increase the number and quality of Clients.

What makes us unique?

We are excellent at gathering & analyzing key business intelligence through High Touch Client Interviews. Although many companies offer Market Research, our exceptional people skills set us apart. We hit the ground running, because we make you feel comfortable right away.

Companies MUST set extremely high goals to retain and delight Clients. First comes the research.

We specialize in:

MARKET TRENDS

Are you looking for a lucrative niche or unsure of the strength of your competition in other states or regions? We will guide you toward viable niches where you will be most profitable.

COMPETITIVE ANALYSIS

What are your company’s competitive advantages and what are your competitor’s competitive advantages?

  • First we extract meaningful and detailed information with our Cutting Edge Competitive Analysis.
  • Then we show you how to strategize this information to keep your top Clients and win business from your competitors.

CURRENT EMPLOYEE INTELLIGENCE

We will help you retain valuable employees by finding out:

  • Why they stay
  • Why they would leave, and
  • What you need to do to keep them.

Employees are personally interviewed by Lynn who is superbly skilled at uncovering valuable information for your company resulting in lower employee turnover rates.

CURRENT CLIENT ANALYSIS

We will interview your current best Clients via phone or Skype. Our high touch interviews uncover important information that can only be extracted during one-on-one conversation.

By speaking with someone over the phone, and then if possible in person, we are able to gather much more accurate, precise, revealing and valuable information than would be obtained with a survey alone.

NEW CLIENT DIFFERENTIATOR

These interviews are extremely effective in shaping a tailored communication plan for

the new Client. We help you provide a high quality experience for your Client by learning

their needs.

For example:

  • How frequently do they want calls from their rep?
  • What is the preferred method of contact?
  • Do they want reminder emails to pay their premiums?

We are adept at pinpointing what sort of communication the Client wants so that you will attract the best Clients and keep them happy.

WIN BACK FORMER CLIENT PROGRAM

We call former Clients to uncover why they left and what you can do to win them back.

Our Win Back Program has a two-pronged benefit to your company. You will:

  • Win back Clients who left, and
  • Identify areas that need improvement to prevent current Clients from leaving.

NEAR MISSES

Many of our Clients conduct this Program simultaneously with the Winback Former Client Program.

In a nutshell, we will interview Clients who ALMOST chose to do business with your company BUT decided not to. This will help you understand why you win and lose business.

We are a results-oriented company with a passion for analytics and helping companies’ reach their goals.

“We have worked with many consultants, but none have shown the true passion, tireless energy and enthusiasm that you displayed during this project. Many thanks to you and your staff for an exceptional effort!” (Westfield Companies, Insurance since 1848) More testimonials »

WHY CALL?

By speaking with someone over the phone, via Skype or in-person, we are able to gather in-depth and meaningful data. These high touch interviews will reveal accurate, precise and valuable information for your business.

A STATISTIC THAT MAY SURPRISE YOU

Our studies show that 60% to 80% of Clients who leave organizations are either “Satisfied” or “Very Satisfied”. Clients’ satisfaction needs to be a 4.7 to 5.0 on a 5-point satisfaction scale. At that level, Clients literally become 6! times more likely to stay, refer others and cross-buy.

What we do

mastery-training-programsMastery Training Programs

How to transform Client experiences

unique-market-researchUnique Market Research

How to Delight Employees and Clients

keynote-speakingKeynote Speaking & Mini-Bootcamps

How to create Client loyalty, referrals & cross-sales

We'd Like to Hear From You!